Li & Fung in 2003: Managing Globalisation

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Case Details:

Case Code : BSTA090
Case Length : 12 Pages
Period : 2003
Organization : -
Pub Date : 2004
Teaching Note :Not Available
Countries : Hong Kong
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

Li & Fung was one of Hong Kong's most famous and successful trading companies, dealing in various types of consumer goods (like textiles, toys, sporting equipment and household items). Founded about 90 years back, it employed 2500 people worldwide. In 2002, Li & Fung generated sales of $4.8 billion¹. It had offices in 40 countries. The Harvard educated Fung brothers, Victor and William had been the architects of the company's success. The brothers believed that even in the age of the Internet, trading intermediaries had an important role to play. They felt that the role of a trader went beyond matching the needs of the buyers and sellers to add value in innovative ways.

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But as 2003 drew to a close, Li & Fung also realised that it would have to keep innovating to stay ahead of other players.

Background Note

Li & Fung was founded in Guangzhou in 1906 by Fung Pak Liu and Li To-ming. The company began by exporting porcelain and silk from China. Later, it moved into bamboo, jade, ivory, handicrafts and fireworks. As the Canton port was shallow, Li & Fung began to use Hong Kong, a better equipped port, in 1937. During World War II, trading operations were suspended. Shortly after the war, the company was bought out by the Fung family...

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1] www.hometextilestoday.com

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